
Building Azerion's AI suite. 8+ products in production since February 2025.
AI Lead · Head of AI · Senior AI PM · Advisory · Interesting builds
Paris · French · English · Arabic
TypeScript · Python · Figma · Supabase · Prompt engineering · Model orchestration · Evals
In February 2025 I built Azerion's AI team from the ground up. As AI Lead, I own the product vision, roadmap, UX/UI design and front-end development across every AI initiative.
In a single year, we've taken 8+ products from concept to production: a multi-model chat with an internal routing agent, an AI marketplace with direct integrations to Alibaba Cloud, ByteDance and Huawei, an EU-hosted enterprise gateway, a content automation platform, AI moderation for Habbo Hotel, and an AI thumbnail generator for the editorial team in Belgium.
The stack: TypeScript, Python, Next.js, prompt engineering, model orchestration, evaluations, A/B testing.
Before AI, eleven years at Sublime Skinz (now Azerion). Joined in August 2014 as UX Manager, then moved through Creative Solutions Manager, Product Operations Manager, and finally Senior POM. Watched it grow from a Paris ad-tech startup into a global player.
I led the unified UI redesign of Marketplace (Ad-server), Improve (SSP) and FMS. 50+ pages reworked in Figma and shipped in production, all three platforms reading as one product.
Then I designed and built two automated B2B advertising products that generated over €3M in cumulative revenue with zero ongoing manual intervention. Plus a Post Campaign Report Generator in Python for the DSP team. Quiet automation, loud results.
Earlier still: in 2009 I co-founded Buzzdays, a daily video buzz site that grew into the 18th-largest French media on social with 550k fans. For four years I built the server, ran a team of five, and shipped daily. That's where I learned how products actually get made: study the audience, build the thing, watch what happens, repeat.
If you're building something at the intersection of product, design and AI, I'd love to hear about it.